Change will come whether we want it or not, so it is best to be aware of the business landscape in which we work so that we can prepare for the future as much as possible. That is why I look ahead, keep an eye out for what needs to be changed, secure support for … [Read more…]
Imagine you have just bought yourself a new bike for Christmas. Great way to get around, shop for groceries, and enjoy a sunny Sunday afternoon. But wait, what will you do when you need to carry stuff. I guess you’ll need a bag. Oh and how will you keep that bike safe when you leave … [Read more…]
DAM users should be responsible for creating metadata during the key moments they interact with a digital asset. If you are planning to launch a DAM or ECM system, you are probably thinking about how your metadata will be created and applied. A good place to start is by examining your company’s digital content lifecycle. … [Read more…]
Introduction DAM professionals design and implement technology, standards, and workflows to support clientele. As part of this process, we must evaluate the results of our work using pre-established criteria. Setting acceptable benchmarks will help us judge whether an endeavor is (or was) successful. For example, comparing the outcome or impact of auto-cataloging before and after … [Read more…]
DIFFERENT STROKES FOR DIFFERENT FOLKS User Stories serve different purposes for User Experience and Digital Asset Management professionals. The distinction is important and also demonstrates the usefulness of writing stories at different points of a DAM system’s lifecycle. For UX pros, a user story “describes one possible path a user can take on your site … [Read more…]
Apply Root Cause Analysis (RCA) to discover how your Digital Asset Management can improve workflow. “RCA is a tool designed to help identify not only what and how an event occurred, but also why it happened. Only when investigators are able to determine why an event or failure occurred will they be able to specify … [Read more…]