Most of us rely on tags to organize our personal files on our computers and social media sites. I wonder, though, whether social tagging – the collaborative act of tagging digital content with user-generated terms – has a place in the world of enterprise DAM. Social tagging is a contentious issue, especially in the DAM … [Read more…]
Whew! This year’s SLA 2015 conference was a doozy. There is too much to cover in a single blog post so I’ve boiled it down to a few observations I made during this four-day event geared towards information professionals. Knowledge/Content/Digital Asset Management are pretty much the same thing This was a significant realization for me. … [Read more…]
In the time I have worked as a DAM professional, I have given dozens of presentations. They have been a fun way to interact with stakeholders and system users while communicating what I am doing and drumming up support. Below I have outlined my process. Perhaps my method will help you develop your own or … [Read more…]
Users will steer clear of an interface that is confusing or inefficient to use (Thurow, 2009). Conducting usability tests are a great way to uncover areas that may stand in the way of user adoption. A heuristic evaluation measures an interface’s compliance with widely recognized principles (Kalbach, 2007). Currently, the two most popular sets of standards … [Read more…]
Digital asset management is quickly establishing itself as a profession, yet there remain companies and institutions that still need help understanding what we do and the value we provide. As others have stated (Keathley, 2014; de Gyor, 2013) managing assets is an ongoing effort that must be done by experienced and dedicated professionals. As part … [Read more…]
VERSUS What assumed role best encourages user adoption of a DAM system: cheerleader or used-car salesman? A cheerleader encourages adoption by promoting the DAM system’s benefits and cheers those that have been using it wisely. A used car salesman tries to persuade others by false promises: “Don’t worry, the system is flawless and won’t require … [Read more…]