Do Folksonomies Belong in Your DAM?

Most of us rely on tags to organize our personal files on our computers and social media sites. I wonder, though, whether social tagging – the collaborative act of tagging digital content with user-generated terms – has a place in the world of enterprise DAM. Social tagging is a contentious issue, especially in the DAM … [Read more…]

Cheerleader Versus Used-Car Salesman

Image of red and white pom-poms

VERSUS What assumed role best encourages user adoption of a DAM system: cheerleader or used-car salesman? A cheerleader encourages adoption by promoting the DAM system’s benefits and cheers those that have been using it wisely. A used car salesman tries to persuade others by false promises: “Don’t worry, the system is flawless and won’t require … [Read more…]