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An exploration of the ways digital media can be used and managed

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Empathetic Design

October 1, 2013 by Ian Matzen, MLIS Leave a Comment

There are four main approaches to interaction design: user-centered design (UCD), activity-centered design, systems design, and genius design (Saffer, 2010). Although each strategy has different roots, they all seek to design products and services for the end user(s). I would like to argue for a fifth perspective on design: empathetic design, a notion that shouldn’t … [Read more…]

Posted in: User Interface, Users Tagged: apple (company), empathy, interaction design, time machine (application), web design

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