What is DAM?

There is no denying it. We’ve become a digitally centric culture. As such, enterprises are generating an astonishing number of files. Without a system to manage them, the files can quickly pile up and cause backups to become bloated. Precious money and resources are spent re-creating content that already exists because no one can find it. It’s a digital jungle out there. You need a system to bring order and security to your files. In comes Digital Asset Management (DAM).

What is DAM anyway?

Digital Asset Management includes the activities of loading, organizing, sharing, using, re-using, re-purposing, and preserving digital assets over the course of their lifecycle. A DAM system is made up of the people who use it, processes, and the technological glue that holds it all together. Its goal is to support company workflow. Once they are catalogued and shared, files become valuable assets. Bringing some standard to the way these files are described will improve workflow by allowing users to access items, increase the speed with which they work because material will be faster to find, and protect the company against potential lawsuits by enabling better rights management. Standards also help with interoperability, making crosswalks or database migrations less of a headache. There have been some use cases that employ a DAMS as part of an innovative strategy to make make tangible and intangible objects findable.

How is your DAM system being used?

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