Values
Digital Asset Management is a Service-Oriented Profession

Service is one of the central values of a digital asset management. The goal of a DAM professional should be to connect people with the assets they need to do their job. Ranganathan once wrote, a library is “an instrument of universal education, and assembles together and freely distributes all the tools of education and … [Read more…]
Statement of Core Values
Digital asset management is quickly establishing itself as a profession, yet there remain companies and institutions that still need help understanding what we do and the value we provide. As others have stated (Keathley, 2014; de Gyor, 2013) managing assets is an ongoing effort that must be done by experienced and dedicated professionals. As part … [Read more…]