As discussed in a recent panel discussion, there are many reasons why managing digital assets can easily be done from home. I want to elaborate on a few of those reasons as they relate to workplace issues employers and their employees often struggle with.
For many of us, working from home was a dream our employers just didn’t want to entertain. Due to the current circumstance, it has now become a necessity, at least temporarily. Digital asset management lends itself very well to telecommuting. Isn’t it time to ask your employer to make your role permanently remote?
Most companies leverage their existing content, re-purposing it in publications, websites, social media, marketing collateral, television, etc. They will similarly rely on this material in whatever new media channels are developed in the future. They may also lend or license this material to external partners such as press outlets: a brand’s success depends upon the … [Read more…]
Access to digital content is foundational to user adoption.
Why is it so hard to find any DAM pros?
Change will come whether we want it or not, so it is best to be aware of the business landscape in which we work so that we can prepare for the future as much as possible. That is why I look ahead, keep an eye out for what needs to be changed, secure support for … [Read more…]